



WORK WITH ME
YOU DON'T NEED MORE MARKETING.
YOU NEED A STRATEGY THAT MAKES YOUR BUSINESS EASIER TO GROW.
Whether you're struggling to explain what you do, attracting the wrong audience, creating content that isn't converting or simply don't know what to fix next, we start with the same thing:
Clarity.
From strategic diagnostics to hands-on implementation and ongoing support, Rose & Ink helps you understand what's holding your marketing back — and gives you the strategy and creative expertise to move forward.
WHERE ARE YOU RIGHT NOW?
“I know something isn't working.”
CONVERSION DIAGNOSTIC™ — £350
Find the gaps.
↓
CONVERSION INTENSIVE™ — £1,000
Fix what matters.
↓
STRATEGY PARTNERSHIP™ — From £2,500/month
Grow with intention.
Start with the Conversion Diagnostic.
We'll look at your marketing from the outside in and identify the gaps, opportunities and priorities.
FROM £350
[START WITH THE CONVERSION DIAGNOSTIC →]
“I know what needs fixing, but I need help doing it.”
Choose a Conversion Intensive.
We'll take the strategy and turn it into practical changes across your messaging, offers, copy, content and customer journey.
FROM £1,000
[APPLY FOR YOUR CONVERSION INTENSIVE →]
“My business has outgrown my messaging.”
Work together on Messaging & Positioning.
We'll sharpen what you stand for, who you're speaking to and why your business deserves to be chosen.
BESPOKE PROJECT
[EXPLORE MESSAGING & POSITIONING →]
“I want someone strategic beside me.”
Apply for a Creative Strategy Partnership.
Ongoing strategic and creative support for founders who want an experienced partner as their business evolves.
LIMITED CLIENT SPACES
THE ROSE & INK APPROACH™
STRATEGY FIRST. CREATIVE SECOND.
We don't start with:
“What should we post?”
We start with:
“What are we trying to achieve?”
Every project follows four connected stages.
01 — POSITION
What makes your business different?
Who are you best placed to serve?
Why should someone choose you?
02 — MESSAGE
Can your ideal customer immediately understand your value?
We'll identify the words, ideas and positioning that make your business easier to understand and remember.
03 — CREATE
Once the strategy is clear, we turn it into creative.
Copy.
Content.
UGC-style creative.
Campaigns.
Website messaging.
Social content.
Everything has a job.
04 — CONVERT
Attention isn't the end goal.
We'll look at the journey between someone discovering you and becoming a customer — and identify where opportunities are being lost.
POSITION → MESSAGE → CREATE → CONVERT
01 — DIAGNOSE
£350 Conversion Diagnostic
02 — FIX
£1,000 Conversion Intensive
03 — CREATE
Content & Creative
04 — PARTNER
Strategy Partnership
WHAT WE CAN WORK ON
Your business doesn't need a bigger to-do list.
It needs the right priorities.
Depending on your project, we can work across:
BUSINESS & POSITIONING
• Brand positioning
• Market differentiation
• Ideal customer clarity
• Personal brand positioning
• Business messaging
OFFERS
• Offer creation
• Offer positioning
• Service packaging
• Pricing strategy
• Value communication
MARKETING
• Marketing strategy
• Content strategy
• Customer journeys
• Campaign concepts
• Visibility strategy
COPY & MESSAGING
• Website copy
• Sales pages
• Service pages
• Brand messaging
• Calls to action
• Social copy
CREATIVE
• UGC-style content
• Creative direction
• Social content
• Campaign creative
• Visual storytelling
CONVERSION
• Website conversion
• Content-to-enquiry journeys
• Calls to action
• Lead journeys
• Conversion opportunities
The exact combination depends on what your business actually needs.
CHOOSE YOUR STARTING POINT
🔍 THE CONVERSION DIAGNOSTIC
FIND THE GAPS.
A strategic review of your marketing designed to answer one question:
What's stopping your marketing from working harder?
We'll assess your positioning, messaging, offers, content, website and customer journey before giving you a clear set of priorities.
FROM £350
BEST FOR: Founders who need clarity before investing further in their marketing.
🌹 THE CONVERSION INTENSIVE
FIND THE GAPS. THEN FIX THEM.
Sometimes you don't need another strategy document.
You need someone to help you actually make the changes.
The Conversion Intensive combines strategy and implementation around the areas that will have the greatest impact.
Depending on your needs, this can include:
POSITIONING + MESSAGING + COPY + CONTENT + CONVERSION
FROM £1,000
BEST FOR: Businesses ready to move from knowing what needs to change to actually changing it.
💬 MESSAGING & POSITIONING
SAY THE RIGHT THING TO THE RIGHT PEOPLE.
If your business is difficult to explain, your offers feel too similar to everyone else's or your website isn't communicating your value, we need to look at the foundations.
We'll create clearer, more confident messaging that gives your audience a reason to pay attention — and a reason to choose you.
BESPOKE
BEST FOR: Founders whose business has evolved but whose messaging hasn't caught up.
🤝 CREATIVE STRATEGY PARTNERSHIP
YOUR STRATEGIC PARTNER, NOT JUST ANOTHER SUPPLIER.
For founders who want ongoing support across strategy, messaging and creative.
We'll work together to keep your marketing aligned with where your business is going — whether that means refining your offers, planning campaigns, developing content or identifying new opportunities.
LIMITED PARTNERSHIPS
BEST FOR: Established founders who want an experienced strategic partner on an ongoing basis.
WHAT YOU WON'T GET HERE
❌ GENERIC MARKETING PACKAGES
No unnecessary deliverables just because they're included in a package.
❌ CONTENT FOR CONTENT'S SAKE
Every piece of content should have a purpose.
❌ ONE-SIZE-FITS-ALL STRATEGY
Your business isn't identical to anyone else's.
❌ VANITY METRICS
Likes are nice.
A business that attracts the right customers is better.
WHAT YOU WILL GET
CLARITY
You'll understand what needs attention and why.
STRATEGY
You'll know what you're doing, who you're doing it for and what you're trying to achieve.
CREATIVITY
Your strategy will become something people can actually see, hear and experience.
DIRECTION
You'll stop constantly wondering what to do next.
ACTION
Because strategy only matters when it changes something.
NOT SURE WHICH OPTION IS RIGHT FOR YOU?
That's completely fine.
You don't need to diagnose your own marketing before coming to me.
If you're unsure where to start, the Conversion Diagnostic is designed to give us the clearest starting point.
We'll identify what's happening, what's missing and what would make the biggest difference.
Then you can decide what happens next.
No pressure.
No unnecessary package.
Just a clearer view of your business.
[START WITH A CONVERSION DIAGNOSTIC →]
READY TO MAKE YOUR MARKETING WORK HARDER?
Your business has already done the hard part.
You've built something worth buying.
Now let's make sure your marketing communicates that.
POSITION. MESSAGE. CREATE. CONVERT.
Testimonials
“Real results from brands turning content into enquiries”
“If you’re looking for someone who understands social media marketing inside out, Emma is the one! She knows exactly how to craft posts that get engagement, build trust, and drive sales. She’s worth every penny!"
Charlotte
Aesthetics Practitioner
“Emma completely transformed my content. I went from posting with little response to actually getting engagement and enquiries. Everything finally feels clear and aligned.”
Louise
Make Up Specialist
"I was struggling to get my message across until I started working with Emma. Her copywriting is next-level—compelling, clear, and perfectly aligned with my brand."
Olivia
Personal Trainer
